Made with natural latex, organic cotton and wool, our Greenguard Gold certified Natural Dreams Essential Collection mattresses are an ethical and sustainable alternative to all of those mass-market online brands. Our Natural Dreams mattresses are made with certified natural materials, while theirs are made from toxic polyurethane foams, petro-chemicals and fiberglass. Ours are made in the USA - right here in New Jersey, as a matter of fact - while theirs are mostly cheap imports.